The fund house's approach of managing their portfolio of funds says a lot about their commitment to providing clients good investment returns.
Fund houses that are focused on managing a few funds well are better than fund houses that launch one fund after another, just because there is a new flavour of the season. Fund houses that have the courage to launch innovative products and concepts are also better than those creating me-too products.
Also beware of fund houses that launch and shut down the same concept again and again -- just for the benefit of getting a fresh track record.
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